Served as promotion agency of record for Nutri-Grain and created an award-winning TV spot featuring skier Jonny Mosley – for $90,000, about 15% of their normal budgets. Developed a wide range of consumer promotion and sampling concepts for Frosted Flakes, Rice Krispies, Corn Flakes, Pop Tarts and dozens of test products. Created business strategy for Lender’s Bagels, including migration from frozen to fresh, after Kellogg purchased the industry-leading brand. Introduced Mendelssohn’s Pastries line – using only public relations tactics.