Pried Ronald McDonald’s fingers off of the millions of kids through creation of The BK Kids Club to instill much-needed consistency among the franchisees. Named Promotion of the Year (1989) and Promotion of the Decade by Promo magazine. Created two-tiered (retail and image) campaigns that he Franchisee Marketing Committee called the “our best damned advertising ever.” Developed the BK Broiler entrée, which quickly became the #2-selling entrée, behind the Whopper.