AIRCRAFT OWNERS AND PILOTS ASSOCIATION

Led internal and external resources (Navigation Arts and Three Spot) to completely overhaul AOPA’s 52,000-page web site. Created national advertising/PR program to increase the public’s interest in learning to fly. Year-one results included feature stories on NBC’s Today as well as more than 2000 TV, newspaper and magazine placements. A complementary effort targeted the news media to counter the public’s post-9/11 fear of small aircraft through multi-faceted campaign directed against influential editors.